The pictures and Night watch at Macy’s store was published in the Look Magazine on September 21, 1954. Produced by Gereon Zimmermann Doberman History.
At dusk, an eerie hush falls over Macy”s in New York’s Harold Square. Freed of the noisy bustle of the day’s 150,000 bargain hunters (and 11,000 employees), the 46 acres of merchandise and mannikins become a shadowed world of make-believe and a logical target for thieves. But Macy’s is never unguarded. With the darkness, six Doberman Pinschers come down from their 20th-floor penthouse kennels to range through the store. Their animal sharpness has been honed by special training, and the big, black dogs do jobs no Fearless Fosdick could handle. the husky Doberman is a new supplement to the store’s security force, which is large enough to police a city of 250,000 people. In the strange and silent vastness of the deserted store, the Dobermans’ deep-chested, frightening bay comforts only their fellow detective on the lonely night-watch.
These Eager “dogs on springs” quiver with a desire to prove themselves.
The Doberman history is a product of mixing the bloodlines of a shepherd, draft dog, and terrier will attack, the saying goes, “even the devil himself.” Like his squadmates (Suzy, MOM, Cash, Cyclone, and Thrifty each named for a Macy slogan or catch-word), “Red” has been taught to rove behind counters, to ferret into dark places. “The dogs are intense, and they are always on springs,” said Francis X. Fay, Macy’s security director. “They never stop trying to find a prowler. They ache with desire to prove their worth.” Twice, the Dobermans have cornered prowlers. Now the word about Macy’s dogs is out, and Fay believes it has scared criminals who might have the big store on their list. “In training the dogs, we’ve taken extra measures of precaution,” said Fay. “They give absolute obedience to the handlers. Dobermans are not just show dogs, here; they are detectives on assignment. When they get the command, “GET HIM!” they’ll chew the enemy to pieces.”
Vitamin pills, selected diets, dental care, pedicures (to make their tread silent), endless exercise, and discipline make up a dog’s life for Macy’s Dobermans. Their 20th – floor kennels lie in the shadow of the Empire State Building and their resonate bark carries over the traffic din. Work dogs first, then big blacks seem to know they are tough cops. At times, the dogs, especially MOM, are affectionate with their handlers. But the “Pride of the force” RED STAR (he and Suzy are Parents of Cyclone and Thrifty) allows his handler to pet him only when he has done a good job.